We all love presents. Traditionally we’ve grown to expect a birthday or an anniversary present, but we are especially touched when we receive something out of the blue. Think of your gift-giving as bringing an unexpected pleasure to someone you care about. An element of surprise intensifies satisfaction. There is a double emotional impact when a present is given to you because someone thought of you, or came across a book that “has your name on it.”
My mother is a longtime "just because" gift giver. When is the last time you have surprised someone with a gift...just because? I have determined to do this more often.